How BR One helped motorsport giant streamline hospitality ticket sales and capacity management
This case study shows how we helped our client, Formula 1, effectively implement new finance ERP to streamline the sales of hospitality tickets and capacity management.
The problems the client was facing
Our client, Formula 1, is the pinnacle of motorsport, featuring the fastest cars and the most skilled drivers in the world. It is a global phenomenon with races held across various countries, attracting millions of fans and significant media attention. F1 approached BR One to help with defining and adopting an efficient process to manage the following:
- The sales of hospitality tickets
- Capacity management
- Coordination with third-party event space and catering companies
How we helped
We managed project delivery with a focus on process analysis, design and user engagement. By analysing existing workflows, we designed a streamlined ERP-aligned process to improve operations. Users were engaged through comprehensive training and multiple UAT cycles to ensure the system met business needs. Coordinating with frequently travelling senior hospitality management was key to maintaining alignment and ensuring a smooth implementation.
We provided UAT reporting, data cleansing, validation and migration while providing post-implementation hyper-care to address issues and ensure a seamless transition. Detailed workshops were conducted to gather and analyse business requirements, covering all aspects effectively.
Conclusion
F1 completed their finance ERP transformation, reducing manual processes and providing consistent financial reporting across all companies. The new system streamlined the sales of hospitality tickets, capacity management and coordination with third-party event space and catering companies.